Peace of mind doesn't stop when you buy.
Don't fight with your insurance company.
With us, you will find someone who can actually help.
90%+
Claims approved
30 min
Typical response time to a claim
1 min
Typical phone response time
4.6
Trustpilot Score
Here's how to reach us.
Phone
Get answers right away.
Call us and find a real person who can help you move on quickly.
Write to us.
We'll get back to you quickly and you don't have to phrase it perfectly.
Opening hours
When can you reach us?
Mon - Thu: 8:30am - 4pm
Fri: 8:30am - 3pm
That should be the default. It just isn't.
We've made it simple to get help - and actually get it.
You're always talking to real people
We respond quickly (and honestly if something takes longer)
Clear answers. No insurance jargon
We don't drop the case halfway




The part everyone hates. Done properly.
You report your injury.
We will evaluate it quickly and give you a clear answer.
No unnecessary hassle or long explanations.
If something is not covered, we explain why
- and what you can do instead.
Create claim
Short and simple. No form marathon.
We assess
This is where most options slow down the process.
Frankly live directly in your checkout.
One click. Clear price. Instant activation.
Your flow remains intact.
You will get answers
This is where most options slow down the process.
Frankly live directly in your checkout.
One click. Clear price. Instant activation.
Your flow remains intact.
When something goes wrong, it shouldn't hurt twice.
Frankly Insure ApS is registered with the Danish Financial Supervisory Authority.
We work with established insurance partners to ensure you are properly covered -- and properly treated.

It's not just us saying it.
It costs him 32 kr. a month.
Frederik A. Hemmingsen
Been using Frankly for 2 years and 8 months
Did you know?
It costs her 79 kr. a month.
Clara Nyström
Been using Frankly for 3 years
Electronics
Tablet
Monitor
Headphones
It costs him 30 kr. a month.
Simon Olesen
Been using Frankly for 5 months
Appliances
Dishwasher
Tumble dryer
Robot vacuum cleaner
It costs him 12 kr. a month.
Asker F. Andersen
Been using Frankly for 1 year
Kitchen appliances
Airfryer
Blender
Electric kettle
It costs her 34 kr. a month.
Selma Jensen
Been using Frankly for 2 years
Bikes
Bikes
Cargo bikes
It costs him 32 kr. a month.
Frederik A. Hemmingsen
Been using Frankly for 2 years and 8 months
Did you know?
It costs her 79 kr. a month.
Clara Nyström
Been using Frankly for 3 years
Electronics
Tablet
Monitor
Headphones
It costs him 30 kr. a month.
Simon Olesen
Been using Frankly for 5 months
Appliances
Dishwasher
Tumble dryer
Robot vacuum cleaner
It costs him 12 kr. a month.
Asker F. Andersen
Been using Frankly for 1 year
Kitchen appliances
Airfryer
Blender
Electric kettle
It costs her 34 kr. a month.
Selma Jensen
Been using Frankly for 2 years
Bikes
Bikes
Cargo bikes
What people usually ask.
Let's be absolutely clear, and otherwise you just call.
If it is covered, we take care of it.
Bikes, home and contents have their own cover. You can always see clearly what is included before you add cover. No surprises in the small print. Just plain language and a clear choice.
Accidental damage means unintended, unintentional and unforeseen breakage or destruction that leaves the product unusable, including damage from fire and liquids. That is exactly what a warranty does not cover.
Damage covered by the manufacturer or retailer warranty and service scheme is not covered by us. The insurance does not replace your rights as a buyer, it sits on top of them.
File as soon as possible, and no later than 14 days after you became aware of the damage. Theft and deliberate damage must also be reported to the police within 48 hours, and you need to send us a copy of the police report.
The claim itself is handled by Van Ameyde on the insurer’s behalf.
If we replace, it will be a new or fully refurbished product of the same age and condition, though not necessarily the same colour. Compensation can never exceed the purchase price you paid.
How many claims you can make, and how compensation is calculated, is stated in your policy schedule. It is not the same for every product category.
The excess is paid to the claims administrator before the repair starts, and it is not refunded, whatever the repair ends up costing.
Beyond that we charge nothing. You do pay transport yourself if the product has to be collected or delivered outside Denmark, plus restoring data and software, and any reconnection or subscription fees. If we change the terms, you are told at least 30 days in advance.
For the first 14 days after your policy schedule was entered into you have a right of withdrawal. Write to shopper@franklyinsure.com before the deadline. A claim filed in the first month, including a free period, is covered even if you withdraw afterwards.
If the product is insured through a leasing or rental agreement, after the first 14 days the insurance can only be cancelled if the leasing agreement ends.
Your policy documents are emailed to you as well. The policy schedule is the important one: it shows which products are insured, what they are insured against, the sum insured and your excess.
Claims are filed at franklyinsure.com or on +45 70 60 44 40. Questions about the policy itself go to shopper@franklyinsure.com.
The conditions are not the same for every category, but they recur: you must own the product, it must have been bought new in Denmark with warranty, and it must still be within the warranty period.
Cover has to be taken out on the day you buy the product, or within 30 days after.