Peace of mind doesn't stop when you buy.

Don't fight with your insurance company.
With us, you will find someone who can actually help.

90%+

Claims approved

30 min

Typical response time to a claim

1 min

Typical phone response time

4.6

Trustpilot Score

Here's how to reach us.

Phone

Get answers right away.

Call us and find a real person who can help you move on quickly.

Email

Write to us.

We'll get back to you quickly and you don't have to phrase it perfectly.

Opening hours

When can you reach us?

Mon - Thu: 8:30am - 4pm
Fri: 8:30am - 3pm

That should be the default. It just isn't.

We've made it simple to get help - and actually get it.

You're always talking to real people

We respond quickly (and honestly if something takes longer)

Clear answers. No insurance jargon

We don't drop the case halfway

When something goes wrong, it shouldn't hurt twice.

Frankly Insure ApS is registered with the Danish Financial Supervisory Authority.

We work with established insurance partners to ensure you are properly covered -- and properly treated.

It's not just us saying it.

Frederik has Frankly CareTM on his Macbook Pro.

It costs him 32 kr. a month.

Frederik A. Hemmingsen

Been using Frankly for 2 years and 8 months

Did you know?

90%+ of all claims are approved.
Clara has Frankly CareTM on her bike and dog, Joey.

It costs her 79 kr. a month.

Clara Nyström

Been using Frankly for 3 years

Electronics

Laptop
Tablet
Monitor
Headphones
Simon has Frankly CareTM on his iPhone 17 Pro.

It costs him 30 kr. a month.

Simon Olesen

Been using Frankly for 5 months

Appliances

Washing machine
Dishwasher
Tumble dryer
Robot vacuum cleaner
Asker has Frankly CareTM on his robot vacuum cleaner.

It costs him 12 kr. a month.

Asker F. Andersen

Been using Frankly for 1 year

Kitchen appliances

Espresso machine
Airfryer
Blender
Electric kettle
Selma has Frankly CareTM on her washing machine and dishwasher.

It costs her 34 kr. a month.

Selma Jensen

Been using Frankly for 2 years

Bikes

E-bikes
Bikes
Cargo bikes
Frederik has Frankly CareTM on his Macbook Pro.

It costs him 32 kr. a month.

Frederik A. Hemmingsen

Been using Frankly for 2 years and 8 months

Did you know?

90%+ of all claims are approved.
Clara has Frankly CareTM on her bike and dog, Joey.

It costs her 79 kr. a month.

Clara Nyström

Been using Frankly for 3 years

Electronics

Laptop
Tablet
Monitor
Headphones
Simon has Frankly CareTM on his iPhone 17 Pro.

It costs him 30 kr. a month.

Simon Olesen

Been using Frankly for 5 months

Appliances

Washing machine
Dishwasher
Tumble dryer
Robot vacuum cleaner
Asker has Frankly CareTM on his robot vacuum cleaner.

It costs him 12 kr. a month.

Asker F. Andersen

Been using Frankly for 1 year

Kitchen appliances

Espresso machine
Airfryer
Blender
Electric kettle
Selma has Frankly CareTM on her washing machine and dishwasher.

It costs her 34 kr. a month.

Selma Jensen

Been using Frankly for 2 years

Bikes

E-bikes
Bikes
Cargo bikes

What people usually ask.

Let's be absolutely clear, and otherwise you just call.

30 min

Typical response time to a claim

1 min

Typical phone response time

Alex, Nicolai and Bence are standing by to help.

What does Frankly Care actually cover?
Frankly Care™ covers electronics and appliances against accidental damage, the mishaps of everyday life. Drop it. Spill on it. Crack it.
If it is covered, we take care of it.

Bikes, home and contents have their own cover. You can always see clearly what is included before you add cover. No surprises in the small print. Just plain language and a clear choice.
Is it just an extended warranty?
No. A warranty covers faults in the product. Frankly Care covers accidents.

Accidental damage means unintended, unintentional and unforeseen breakage or destruction that leaves the product unusable, including damage from fire and liquids. That is exactly what a warranty does not cover.

Damage covered by the manufacturer or retailer warranty and service scheme is not covered by us. The insurance does not replace your rights as a buyer, it sits on top of them.
How quickly are claims actually handled?
You file a claim at franklyinsure.com or on +45 70 60 44 40. The phone is open 8.30-17.00 Monday to Thursday and 8.30-15.00 Friday. We typically get back to you within 30 minutes.

File as soon as possible, and no later than 14 days after you became aware of the damage. Theft and deliberate damage must also be reported to the police within 48 hours, and you need to send us a copy of the police report.

The claim itself is handled by Van Ameyde on the insurer’s behalf.
What happens if something breaks?
We repair the product, or we replace it with one of equivalent specifications. Repairs are carried out by a repairer we have approved, and we use original parts where possible.

If we replace, it will be a new or fully refurbished product of the same age and condition, though not necessarily the same colour. Compensation can never exceed the purchase price you paid.

How many claims you can make, and how compensation is calculated, is stated in your policy schedule. It is not the same for every product category.
Are there hidden fees?
No. There are two amounts: your monthly premium and your excess. Both are stated in your policy schedule, and the first month is free.

The excess is paid to the claims administrator before the repair starts, and it is not refunded, whatever the repair ends up costing.

Beyond that we charge nothing. You do pay transport yourself if the product has to be collected or delivered outside Denmark, plus restoring data and software, and any reconnection or subscription fees. If we change the terms, you are told at least 30 days in advance.
Can I cancel whenever I want?
Yes. The agreement runs one month at a time and only continues if neither party has cancelled it. It renews automatically as long as the premium is paid.

For the first 14 days after your policy schedule was entered into you have a right of withdrawal. Write to shopper@franklyinsure.com before the deadline. A claim filed in the first month, including a free period, is covered even if you withdraw afterwards.

If the product is insured through a leasing or rental agreement, after the first 14 days the insurance can only be cancelled if the leasing agreement ends.
How do I get access to my Frankly account?
You log in to My FranklyTM with the email address you used when you took out the insurance. The link sits at the top of the menu.

Your policy documents are emailed to you as well. The policy schedule is the important one: it shows which products are insured, what they are insured against, the sum insured and your excess.

Claims are filed at franklyinsure.com or on +45 70 60 44 40. Questions about the policy itself go to shopper@franklyinsure.com.
Can I add more things later?
Yes. Each product is insured on its own, and only what is listed in your policy schedule is covered. Add something and you get a new schedule.

The conditions are not the same for every category, but they recur: you must own the product, it must have been bought new in Denmark with warranty, and it must still be within the warranty period.

Cover has to be taken out on the day you buy the product, or within 30 days after.

30 min

Typical response time to a claim

1 min

Typical phone response time

Alex, Nicolai and Bence are standing by to help.