The next generation of insurance is not going to feel like insurance.
Safe reassurance
to everyday life.
Created to protect.
Built to let go.
Insurance was created for paperwork. We created Frankly for people. For you.
Insurance has long felt complicated, defensive and slow - something you first think about when something goes wrong.
It has lived in the fine print, long wait times and processes designed for worst-case scenarios instead of reality.
We believe protection should feel different. Clear when you buy it.
Simple to manage. Calm when you need it.
Frankly is built for everyday life and the people who live it.
CEO & Co-founder
30 min
Typical response time on a claim
24
Franks employed
1 min
Typical response time on the phone
4.6
Trustpilot score
35,000+
Happy customers
CPH
Based in Copenhagen
Built for everyday life.
Protection that feels simple from day one.
Easy right from the start.
See your price straight away.No hidden steps.
Fast when it matters.
Clear decisions. Clear next steps.
No complicated insurance talk.
We talk like people,not policies.
Everything in one place.
Buy it. Manage it.Claim it.
Made to be used.
You didn't buy it to leave it sitting in a box.
At the end of the day, stress shouldn't be part of the product.
Built by people who have
been there themselves.
Frankly is built by founders and operators who have scaled fintech and product companies across Europe.
We understand regulation, technology and execution - and we know insurance only works when all three come together. Pssst... feel free to give us a nudge. We're not made of porcelain either.
Become a Frank!
A job that gives your
mum something to brag about.
Maybe it's time for your magnum opus?
We're always looking for good people.
They talk behind our backs.
