200+ retailers already use Frankly Care™.

Turn every
purchase into a
lasting relationship.

Attract, convert and retain your shoppers
- lift AOV and retain customers for longer.

Extend your brand beyond the transaction.

Frankly Care™  builds trust, confidence
and long-term loyalty.

Freedom of use. Confident in ownership. They associate that with you.

An injury is your chance to impress.

Confident customers return.

Coverage to match what you are selling.

A Sofa for 18,000.- or speakers for 3,000.-?

No generic solutions. No grey areas.

Full Coverage: Accidents, spills, losses, damages and theft.
All that actually happens in everyday life.

Undivdet warranty: 3, 5 or 10 years above
manufacturer's own warranty.

Flexible payment: Monthly or yearly.
No binding. Stop at any time.

A transaction ends at checkout.
A customer relationship does not.

Most buying experiences end at checkout. Frankly Care™ is what naturally strengthens the relationship after the purchase.

Easy to get started.
Fast, meassurable results.

Frankly Care™  becomes a natural part of your customer journey in a few hours.
-  We handle everything behind the scens.

Checkout-integration. Live in hours.
Plug-n-play integration via API or CMS plug-in.
Little to no development overhead.
Compliance and claimshandling.
We manage support, claims and repairs.
You receive monthly kick-back.
Tailoered brand-experience.
Co-branded or white-label setup.
Designed to fit your brand.
Partnersupport and onboarding.
Dedicated partner-portal, support and continous training of staff. This way we provide the best experience possible.

Fast integration.
100% plug'n'play solution.

Our technicians can implement Frankly into your business in under 2 hours.

Squarespace logoMagento logoWooCommerce logoShopify logoWix logoSquarespace logoWooCommerce logoMagento logoWix logoShopify logo
Squarespace logoWooCommerce logoMagento logoWix logoShopify logoSquarespace logoMagento logoShopify logoWooCommerce logoWix logo
WooCommerce logoShopify logoWix logoSquarespace logoWooCommerce logoMagento logoWix logoShopify logoMagento logoSquarespace logo

“Yes - It is insurance.
But it doesn't have to
feel like it.”

Casper P. Palludan
Head of Retail

With Frankly Care™

AOV: +13%
Att-rate: 32% 
Kick-back: EUR +270k

It partners 

typically asking about.

All the stuff you're Googling anyway.

30 min

Typical response time to a claim

1 min

Typical phone response time

Alex, Nicolai and Bence are standing by to help.

What does Frankly actually cover, and how does it fit with our products?
We cover the products you sell against accidental damage and everyday use. Electronics and appliances sit under Frankly Care™, and bikes, home, contents and the other categories each have their own cover.

Terms are tailored by category to match how your customers actually use the products.

Drops. Spills. Cracks. Everyday life.

We define the cover clearly from the start, per category, so both you and your customers know exactly what is included. No grey areas. No surprises.
How do we make money from it?
You earn commission on every active cover you sell. It is paid out on an ongoing basis for as long as the customer keeps the policy, not as a one-off at the point of sale. The income builds month by month.

On top of that comes the effect on the basket itself. Cover added at the point of purchase typically lifts order value, because the customer confidently picks the right product rather than the cheapest.

There is no setup cost, no licence fee and no lock-in.
What revenue share can we expect?
Commission is typically between 10 and 20% per active cover, depending on category and volume. It runs for as long as the policy is active.

How much it adds up to depends mostly on your attach rate, meaning the share of sales that get cover added. The Nordic average sits around 26%, and the best performing partners are considerably higher.

We put a concrete estimate on your own numbers before you decide.
How fast can we go live?
Most partners are live within a few weeks.

The cover sits as an ordinary item in your existing range, so there is no new system to build. We handle setup, terms per category and training for your staff.
What does the integration process involve?
It is short. We agree categories and prices, set the cover up as an item in your store or webshop, and test the flow together with you. From there it runs on your existing point of sale.

No development on your side, no new systems, no lock-in. You can stop again if it does not work for you.
Does it affect our checkout conversion?
No. The cover is offered as a choice on the product, not as an extra step in the flow.

If anything the effect goes the other way: partners typically see a higher average order value, because customers dare to pick the product they actually wanted once it is protected.

We measure attach rate and conversion continuously and adjust placement and wording together with you.
Who handles claims, underwriting and compliance?
We do. Frankly handles risk and underwriting, claims and customer support, policy administration and reporting.

You sell the cover. We hold the rest. Claims are filed directly with us, not with your store, so your people never have to deal with them.
Does it create extra work for our team?
Barely any. After setup the ongoing effort on your side is close to zero: no case handling, no customer enquiries about claims, no administration.

Your staff only need to be able to mention the cover at the point of sale, and we cover that with a short training session.

30 min

Typical response time to a claim

1 min

Typical phone response time

Alex, Nicolai and Bence are standing by to help.