30.000+ others use Frankly.

30,000+ are already using Frankly.

That you love.
Fully covered.

Choose what is important for you.  
Cancel at any time. No surprises.

Designed to protect.
Build to let go.


2026

We take care of the things you love.

Leave your bike

on the street.

Invite your friends

to party.

Drink redvine

on your couch.

We take care of your things.

Leave your

on the street.

Invite friends

to party.

Drink redvine

without care.

A good life isn't lived carefully.

Digital insurance.
Human service.

Live life freely with Frankly.

Add today. Remove  tomorrow.
Cancel any time. No cancellation fee.
No surprises.
Clear pricing.
No fine print.
Pay monthly.
No hidden fees.
Covered in under
2 minutes.
Choose what you want to cover.
Swipe. Done.

“For me, it's about living life free of worries”

Frankly protecting Sophie's home -
so she doesn't have to think about it.

Coverages

Indbo
Mixer
Speakers
Couch
Cat

“It's nice not to double check all the time.

Vicente og Annastasia betaler under 599.-
i måneden. Ingen binding, intet med småt.  

Coverages

Clock
Bicycle
Hund
Iphone
Rejse

“For me, it's about living life to the fullest”

Coverages

Indbo
Speakers
Sofa
Macbook
Iphone
Sage

“It's nice not to double check all the time.

Coverages

Clock
Bicycle
Macbook
Smykker

Your home & belongings, all covered with Frankly.

Use your stuff, live life without worry.
We'll handle what happens next.

Hi-Fi & Entertainment

TV. Speaker. Consoles.
From 8kr/md.

Hi-Fi & Entertainment

TV. Speaker. Consoles.
From 8kr/md.

Everyday-tech

Phones. Laptops. Gadgets.
From 10kr/md.

Everyday-tech

Phones. Laptops. Gadgets.
From 10kr/md.

Home

Apartment. House.
From 149kr/md.

Home

Apartment. House.
From 149kr/md.

Furniture & Interior

Couches. Lamps. Decor.
From 6kr/md.

Furniture & Interior

Couches. Lamps. Decor.
From 6kr/md.

On the move.

Electric bicycles. Scooters. Load Cycles.
From 16kr/mo.

On the move.

Electric bicycles. Scooters. Load Cycles.
From 16kr/mo.

On the Move

E-bikes. Scooters. Cargo-bikes.
From 16kr/md.

On the Move

E-bikes. Scooters. Cargo-bikes.
From 16kr/md.

Machines at Home

Espresso machines. Dishwashers.
From 6kr/md.

Machines at Home

Espresso machines. Dishwashers.
From 6kr/md.

This is how others use Frankly.

Thomas has Frankly CareTM on its Christiania bike.

It costs her $32 a month.

Thomas Beck (politician)

Been using Frankly for 8 months

Did you know?

90% + of all damages get approved.
Sofie has Frankly CareTM on its washer and dishwasher.

It costs her $24 a month.

Sofia Rasmussen

Been using Frankly for 2 years

Electronics

Laptops
Tablets
display
Headphones
Anna Has Frankly CareTM on its espresso machine and Macbook.

It costs her $47 a month.

Anna Thylstrup

Been using Frankly for 5 months

Appliances

Washing machine
Dishwasher
Tumble dryer
Robot vacuum cleaner
Mads and Sarah Have Frankly CareTM on their robot vacuum cleaner.

It costs them $7 a month.

Mads & Sarah Palstre

Been using Frankly for 1 year

Kitchen appliances

Espresso machine
Airfryer
Blender
Electric kettle
Thomas has Frankly CareTM on its Christiania bike.

It costs her $32 a month.

Thomas Beck (politician)

Been using Frankly for 8 months

Did you know?

90% + of all damages get approved.
Sofie has Frankly CareTM on its washer and dishwasher.

It costs her $32 a month.

Sofia Rasmussen

Been using Frankly for 3 years

Electronics

Laptops
Tablets
display
Headphones
Anna Has Frankly CareTM on its espresso machine and Macbook.

It costs her $24 a month.

Anna Thylstrup

Been using Frankly for 5 months

Appliances

Washing machine
Dishwasher
Tumble dryer
Robot vacuum cleaner
Mads and Sarah Have Frankly CareTM on their robot vacuum cleaner.

It costs them $7 a month.

Mads & Sarah Palstre

Been using Frankly for 1 year

Kitchen appliances

Espresso machine
Airfryer
Blender
Electric kettle

That's what people usually ask.

Let's make it absolutely clear,
and otherwise you just call.

30 mins

Typical response time to an injury

1 min

Typical phone response time

4.6

Trustpilot score

Alex, Nicolai and Mette are standing by to help.

What does Frankly cover?
Frankly covers your home and the things you use in everyday life — electronics, appliances, bicycles, furniture and more.

You choose for yourself what you want to cover, and can always add or remove things.
What is the difference between Frankly Care™ and Frankly Home™
Frankly Care™ covers your individual needs
— your phone, laptop, bicycle, espresso machine. You add them one at a time.

Frankly Home™ is home insurance — it covers your home.

You can have both, and they work best together. That way, you'll never pay for coverage you don't need.
What if I already have insurance?
Switching to Frankly takes a few minutes.
Here's how to do it:

1. Start by getting a quote through our website
2. Agree that we terminate your current insurance for you.
3. We will contact your old company and handle the termination.
4. Your new Frankly insurance will be activated on the day the old one expires

You never pay double.
How is Frankly different from my current insurance?
Frankly is built for the way you live your life. You only cover what you actually have.

Add something new, remove something old — you always decide for yourself.

Everything is digital, no paperwork, no waiting. One price, one overview, full control.
How quickly do you deal with injuries?
Typically within 30 minutes. Report via the link here report damage -- we return with a solution, not a form.

Your damage report is always handled by real people, not chatbots.
Is Frankly a real insurance policy?
Yes. Frankly Insure ApS is registered with the Danish Financial Supervisory Authority. We work with international insurance companies that bear the risk.
Is there a binding or notice period?
No. You can terminate at any time — no binding, no notice period.

If you cancel in the middle of the month, you only pay until the day you stop. Cancel directly via MobilePay or contact us.
Can I add more stuff later?
Yes. Add new items at any time -- it takes seconds.
Remove something you no longer use. You always decide for yourself.

30 mins

Typical response time to an injury

1 min

Typical phone response time

4.6

Trustpilot score

Alex, Nicolai and Mette are standing by to help.